It's OK to be like, "Whaaat is matcha?"

We got ya! Let us break it down for you.

What is Matcha Tea?

We all started there at some point! Maybe you’re curious about the amazing benefits. Maybe you’re trying to find a more balanced alternative to the energy you get from coffee. Maybe you just think it looks pretty? Whatever your style, we’ve got tools and tricks to help you make the best matcha for you.

Get To know the tea

Whaaaat is matcha?

Matcha is powdered green tea that has been shade covered, steamed, dried and stone ground. When you consume matcha, you ingest the whole leaf and receive 100% of the nutrients.

What is the best way to drink matcha?

The best way to drink Gotcha Matcha teas is YOUR way. Matcha can be made as a tea with water or used as an ingredient in lattes and smoothies. For inspiration and guidance check out our Gotcha Matcha Recipes Page.

How much matcha should I use per serving?

Use between one and two teaspoons per serving. Adjust to taste based on amount of water, milk and sweetener you use in your drink.

What makes matcha so healthy?

Matcha is rich in EGCG, an antioxidant found only in green tea. When you consume matcha, you consume the whole leaf and receive 100% of the nutrients of the tea, unlike brewed tea where the leaf is discarded. For more health benefits of matcha, visit our Matcha Health Benefits Page.

sign me up, where do I start?

Ready to start your matcha journey? Here's a code you can use today for 10% off any regularly priced tea.


Got Questions? Head over to our detailed Matcha FAQ page.

Want More Guidance? Email us at or call 310 845 9392 PST. We are here to help.